Using Multitiered Casual Analysis to Optimize Marketing Strategy

This case study shows how one beverage manufacturer employed a seven-step process to improve its demand forecasts and improve its marketing strategy. By following these steps, the manufacturer improved its forecast accuracy and gained insights that could help decision makers grow sales volume with higher profits.
This seven step process, Multitiered casual analysis (MCTA) is an analytics discipline that helps CPG manufacturers accomplish these goals. Read this whitepaper to learn more.

Sponsor: SAS