IDC focuses this article on talks about the new IT platform. This 3rd IT Platform will be the new wave for about the next 25 years, so they urge all current companies to embrace it themselves.
They also talk about how mobile is a huge part of this new platform, and that not only sales for smartphones are rapidly expanding, but so is developer interest. Offices are requiring more and more features built into their mobile devices so they can contribute in and out of office.
IDC finishes with three pieces of advice for companies. 1) Embrace 3rd Platform technologies such as mobile content and collaboration 2) Take a strategic and holistic approach to enterprise mobility and 3) Accelerate the cloud.