The expectation for superior end-user Quality of Experience (QoE) has never been greater. What does this mean for your consumers? And why is superior application performance more important than ever? Failure to deliver quality apps can lead to lower productivity, decreased revenue and market share, and permanent damage to brand reputation. Our infopaper outlines this changing landscape and the steps necessary to ensure that your app performance has what it takes to provide the best end-user QoE possible.