Business intelligence (BI) technology collects and analyzes company data, delivering relevant information to corporate decision-makers in an effort to produce favorable outcomes. Generally, BI focuses on customer profiling, market research, improving processes, product profitability, inventory and distribution analysis, for example. But regardless of the topic, there is always a large amount of data housed in a variety of programs--from a relational database to an Excel spreadsheet and even social networks--which makes culling and vetting the data a complicated task. So, where do you start? According to industry experts: Start small and understand the software.