Case Study: Cincinnati Zoo and Botanical Garden

The Cincinnati Zoo & Botanical Garden is one of the nation's most popular attractions. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. The Zoo's senior management surmised that the best way to realize more value from each visit was to offer visitors a truly transformed customer experience. By using business analytics to gain greater insight into visitors' behavior and tailoring operations to their preferences, the Zoo expected to increase attendance, boost membership and maximize sales.

Sponsor: IBM