Workforce Personas And The Mobile App Gap

The mobile mind shift that people are experiencing at home - to expect everything on a mobile device - drives their mobile expectations at work as well. IT is slow to respond with mobile business apps, so employees plug the "app gap" on their own. Some bring in productivity apps like Dropbox or Evernote or Quickoffice, and others focus on process apps like Smartsheet or TripIt. Forrester Research has updated their workforce personas with the latest Forrsights workforce data to help you identify which apps your employees really need and highlight the differences between mobile professionals that need productivity apps and mobile practitioners that need process apps. Use these personas to drive your business case and funding discussion for plugging the app gap.

Sponsor: AT&T