The Business Value of Creating Exceptional Digital Experiences -- Findings from IDC

"Today, as customers increasingly turn to digital channels to research products, shop and purchase - and as employees arrive in the workplace conditioned by engaging consumer Web, mobile and social experiences - organizations can't afford to be left behind due to legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time." (IDC Report quote)

Watch this on-demand webcast to hear from: Melissa Webster, Program Vice President of Content and Digital Media Technologies for IDC and Anthony Fiorot, WW Portals and Digital Experience Solution Sales Leader for IBM Software Group -- as they review the findings of IDC's recent analytical report titled: "The Business Value of IBM's Exceptional Digital Experience Solutions."


Speakers:

Melissa Webster, Program Vice President of Content and Digital Media Technologies, IDC

Anthony Fiorot, WW Portals and Digital Experience Solution Sales Leader, IBM Software Group

Sponsor: IBM